HERZOGENAURACH, Germany, Oct. 8, 2025 /PRNewswire/ — Adidas and GLO Brands B.V. have announced a strategic long-term partnership to expand into the safety footwear market, uniting their strengths to deliver next-generation protective work shoes that combine advanced safety performance, ergonomic design, and signature adidas style.
Through this collaboration, adidas introduces adidas pro work, a new product line engineered for demanding industries such as construction, maintenance, and logistics. The collection is developed in partnership with GLO, a business unit of Bunzl plc that specializes in personal protective equipment (PPE) and industrial safety solutions worldwide.
The adidas pro work safety footwear series blends cutting-edge materials with athletic comfort, ensuring workers experience superior protection, stability, and breathability without sacrificing the modern aesthetics associated with adidas. Designed for professionals who perform under pressure in harsh conditions, these industrial safety shoes redefine what it means to work safely in style.
“This collaboration allows us to combine adidas’ world-class design and innovation with GLO’s deep expertise in safety and global distribution,” said Lauren Mooney, General Manager of GLO Brands. “Together, we’re creating work shoes that set new standards for protection, performance, and sustainability.”
As part of this partnership, GLO leverages Bunzl’s global supply chain and responsible sourcing standards to ensure quality and compliance across every pair of safety shoes produced.
The first adidas pro work models are expected to launch in Q2 2026, available through select distribution partners and professional safety channels worldwide.
0 comments